Advocate Media Training Program
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Amplifying Our Message Through Mass Media
Goals & Objectives
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Raise lung cancer awareness through a grassroots media initiative.
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Harness patient advocates’ passion and empower them to inspire hope in others.
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Develop a nationwide advocacy network trained to engage media on timely issues.
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Equip advocates to effectively target local media outlets to share their powerful stories.
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Call-to-action when breaking news impacts the lung cancer community.
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Build sustainability through YouTube sharing, Video Highlights, and E-Learning Modules.
Testimonials
Heidi Onda
The LungCAN Advocate Media Training sessions provided the tools necessary to take my advocacy efforts to the next level and beyond. Whether giving an interview for print media, a video, a recorded news piece, or advocating to my legislators, the concept of shaping a brief message by creating and practicing sound bites with clear, concise messages while being authentic has been powerful. As each class built upon this foundation, and practice opportunities with other advocates were woven through the course, I found my confidence increase to deliver positive and compelling media messages about lung cancer. Presenting in different forums has become more comfortable for me, as I am an introvert at heart.
Read about our successes!
The Emotional Side of Lung Cancer Paula Adamson – Vision Viral News – March 2, 2021
Know Your Risk: Lung Cancer and Black Americans Paula Adamson – Lung Cancer Research Foundation, May 2021
Cancer Survivors Come Together as a Community with Ann Arbor Event Denise Cutlip- Michigan Live, May 2022:
Radio tour Laura Greco – Albany Street – April 25, 2021
Backstage@Upstage Podcast Hildy Grossman
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Exciting Breakthrough in Lung Cancer Precision Medicine Cecily Hatchitt – Go2Foundation for Lung Cancer – September 7, 2021
Cancer Survivor Erika Hlavacek is Living Her #Bestlife and Helping Others Do the Same Erika Hlavacek – The Record North Shore – May 3, 2021
This is My Life with Cancer Erika Hlavacek – Good Housekeeping – June 2021
What Life with NSCLC Looks Like Leslie LaChance – WebMD – November 2021: What Life with NSCLC Looks Like
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Doctors See Advanced Cancer Cases in the Wake of Pandemic-Delayed Screenings and Treatment Anne LaPorte – CNN Health – October 13, 2021:
How Much Does a Radon Mitigation System Cost? Gloria Linnertz – US News & World Report – April 29, 2021
Healthy Lungs to Speak Out about Radon Jackie Nixon – Centers for Disease Control and Prevention – December 15, 2021
Jackie's Story Jackie Nixon – Centers for Disease Control and Prevention – January 14, 2022
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Jackie's Story-Audio Description Jackie Nixon – Centers for Disease Control and Prevention – January 14, 2022
NIH All of Us Commercial Jackie Nixon – National Institutes of Health - February 2022
Jackie Nixon – Pennsylvania Health Equity Summit - April 7, 2022: Presentation
Why Can Screening Delays Cost Lives? Ask the Expert, Heidi Nafman Onda – Local12 – April 16, 2021:
Humans of New York Heidi Nafman Onda